Food Truck Business Plan Sample | Legal Templates

 

food truck business plan sample

A Sample Food Truck Business Plan Executive Summary. On The Track® Mobile Food Company is a Los Angeles based restaurant business that makes use of food truck to sell various menu of foods; basically lunch meals to different category of clients on the go. It is a company that is owned and operated by Mrs. Shavonne who happens to be the Chief. webinatrs.cf How to Write a Food Truck Business Plan • 2 1. EXECUTIVE SUMMARY As we explained in “How to Write a Food Truck Business Plan,” the Executive Summary will appear first in the final version of your document—but you should write it last. Oct 10,  · This article is part of our Food Cart Business Startup Guide—a curated list of articles to help you plan, start, and grow your food cart business! Wondering how to start a food truck business? We can’t blame you—the food truck craze is sweeping the nation. From thriving cities to small downtown areas, food on wheels is a growing trend/5(4).


Sample Food Truck Business Plan Template


The investment will help the company begin and continue operations until the company becomes self-sustaining, food truck business plan sample. Mickey Jordan has more than ten years in the food and restaurant industry and serves as the head chef of a five-star restaurant.

Mickey will bring his food preparation expertise to the enterprise to ensure high quality products and efficient cooking standards. Holey Moley will sell freshly made burritos, tacos, chips and guacamole, food truck business plan sample. The products will be made with locally sourced ingredients and will be promoted as having large portion sizes, a cheap price, and a delicious taste. Customers will include the community of shoppers and professionals in the 5 block radius around K-Street, where our food truck will food truck business plan sample located.

We anticipate the completion of a new Chevy Chase business plaza near K-Street to significantly increase our revenue at the end of year two.

Holey Moley will utilize internet marketing, mailbox flyers, professional sign throwing, and word of mouth to food truck business plan sample the word about our high value food products. The pricing of our products will be lower than our competitors, while providing higher portions in order to create a high value product that will attract more customers. The loan will be used to purchase a fully-equipped mobile food preparation vehicle MFPV food truck.

Want to get your business off the ground? We use organic and high-quality ingredients to provide our customers with the best tasting burritos and tacos.

Mickey Jordan is not only the co-founder of Food truck business plan sample Moley, but is also the head chef. He is currently the head chef at a five-star restaurant in Washington D.

However, he feels that his position does not provide him with opportunity to connect with his customers.

As head chef of Holey Moley, he will be able to foster friendly relationships with his customers. Pat Jabroni is a Washington D. Jordan and Mr. To provide Washington D. Holey Moley will sell three products, burritos, tacos, and chips and guacamole.

All products will be hand-made on site and at the time of purchase. By keeping our menu simple, Holey Moley is able to reduce costs and streamline the cooking process. There are numerous food truck vendors in Washington D.

In a five block radius of our location there are over 10 Mexican restaurants providing similar products. Each of these restaurants offer their products at a higher price food truck business plan sample ours and at a serving time that is also much slower. Using forecast data, we will be able to accurately project the amount of ingredients needed every week. The food truck sector is one of the best performing sectors of the food-service industry.

We have estimated that the total market in Washington D. After polling D. Through our in-depth market research done through polling, we have discovered that one of D. With regards to portion size, people are looking for a high-protein and reasonably priced meal. However, with the struggling economy, restaurants are cutting portion sizes and increasing prices much to consumer dismay.

Holey Moley intends to fill this market need by increasing our portion sizes and keeping prices low. We will maintain a high profit margin through favorable relationships with local farmers and butchers, keeping our sourcing prices low. Holey Moley also has the good fortune of being founded on the cusp of another market trend towards consuming gourmet guacamole. Based on a recent article in the Washington Post, guacamole has become one of the most sought after snacks in D, food truck business plan sample.

Currently there are no food trucks selling guacamole. Currently, there are food trucks in D, food truck business plan sample. By the end of year two in our business plan, we anticipate the completion of the new Chevy Chase business plaza near our planned location on K street.

As a result, we expect profits to rise significantly in the third year due to the increase traffic near our location. Washington D. The threat of new entrants within the food truck industry is extremely high given its popularity and ease of entry. We estimate an average of 10 new food trucks enter the D.

Even now, locations have become a matter of dispute amongst food truck owners, food truck business plan sample, as premium real estate is becoming sparser and more competitive annually. However, Holey Moley has secured a prime location on K Street under favorable terms for a 5 year lease in which the rent will remain constant. Although there are a variety of food trucks in our location, none offer products similar to Holey Moley.

The growing trend towards gourmet guacamole allows Holey Moley to maintain a higher price point. Since Holey Moley offers larger portions that our competitors we do not expect to encounter any pressure to reduce prices.

Currently, there are no other food trucks selling guacamole. However, there are three other food trucks selling Mexican food:. Mexico Mejor is our only direct competitor in that we both sell burritos. However, their burritos are significantly smaller and less delicious. In addition, the inclusion of guacamole on our menu gives us a competitive edge.

We hope that this unique selling proposition will be a strong enough incentive for us to retain customer loyalty. We expect that the success of Holey Moley will encourage others to mimic our business model.

Certainly, we believe that our competitors will quickly adopt guacamole into their own menus. Again, Holey Moley will win on portion sizes and taste. The key customer base for Holey Moley is young professionals working in D.

Holey Moley LLP will market its line of low-priced, high volume burritos, tacos, and guacamole through social media, word of mouth marketing, and mailbox flyers. Our prices will be lower compared to nearby competitors, and provide larger portions, while maintaining profitability. Holey Moley will offer a differentiated product offering, promoting itself as the first and only Mexican food truck to offer gourmet guacamole.

In addition, our high-protein, low priced burritos and tacos will be the best value Mexican food truck items on the market, which we expect will become a hot topic amongst our target market of hungry year-old professionals, food truck business plan sample. Food truck business plan sample Moley has determined that its target consumer is fairly price sensitive, and therefore looking for a cheaper, higher volume meal.

Compared to competitors in D. We will nonetheless retain a high profit margin due to our prime location, low rent, and excellent supplier relationships. Holey Moley has established a working partnership with another food truck business plan sample truck, Jammin Juice.

Jammin juice approached Holey Moley with an offer to establish a mutual discount promotion. In the first month of operation, food truck business plan sample, Holey Moley food truck business plan sample get the word out through mailbox food truck business plan sample. We will also hire two college students to hand out flyers at strategically placed locations throughout Washington D.

Marketing through social media will be critical to the success of Holey Moley. We will use the traditional social media channels such as Facebook, Twitter, Pinterest, and Instagram. In the future, we have plans to sell our award-winning guacamole food truck business plan sample our suppliers and farmers markets in D. If demand begins to outpace supply, Mickey and Pat will consider opening an additional food truck.

Regardless, Holey Moley intends to maintain strict control over distribution to ensure quality. Strengths: Our products are simple, yet highly desired by foodies in Washington D. We also offer larger portion sizes than our competitors at a lower price point. Weaknesses: D. All food trucks in the D. We feel that if the customer experience is comfortable during these months, we may negate the decline in traffic to a reasonable extent. We have positioned ourselves perfectly to take advantage of these two market segments.

Because our competitors struggle to retain a decent profit margin, it is difficult for them to provide the high-quality, low cost food items Holey Moley will be able to offer.

Threats: The food truck business has steadily grown over the past five years. New food trucks enter the market every year and further increase competition. As Holey Moley becomes successful, prospective food truck owners may begin to copy our business model. Save time and avoid the hassle of formatting financial tables and charts in Excel. Our business plan software does the math for you.

Our business plan software does all the work for you. Run a small business? Leave a Reply Cancel reply. Please keep in mind that all comments are moderated, and abusive or spammy comments will NOT be published.

Get started on your food truck plan with these free downloadable business plan templates. He received a B. Mission Statement To provide Washington D. Our burritos are made from locally sourced ingredients. Competitors There are numerous food truck vendors in Washington D.

A delicious bowl of guac. Market Growth Currently, there are food trucks in D. Industry Analysis It is estimated that the food truck industry will be worth 2. NAICS Classification Mobile Food Services Threat of new entrants: The threat of new entrants within the food truck industry is extremely high given its popularity and ease of entry.

 

A Sample Mobile Food Truck Business Plan Template | ProfitableVenture

 

food truck business plan sample

 

A Sample Food Truck Business Plan Executive Summary. On The Track® Mobile Food Company is a Los Angeles based restaurant business that makes use of food truck to sell various menu of foods; basically lunch meals to different category of clients on the go. It is a company that is owned and operated by Mrs. Shavonne who happens to be the Chief. webinatrs.cf How to Write a Food Truck Business Plan • 2 1. EXECUTIVE SUMMARY As we explained in “How to Write a Food Truck Business Plan,” the Executive Summary will appear first in the final version of your document—but you should write it last. Dec 13,  · Note to Reader: This is the first in a series of posts that follow the co-founder of S’wich It Up food truck Anthony Salvagno (shown on the right) as he creates a business plan, seeks funding, develops a concept, builds a menu, and ultimately launches his first food truck. Each interview will highlight a different step in the business building webinatrs.cf: Support Staff.